Outdoor Advertising | My Hoardings

 

Outdoor advertising has been a strong communication and advertising medium since ages. The medium promises high reach and visibility among the masses unlike any other electronic advertising mediums. Pacing up with times of internet and technology even outdoor advertising is making a huge change from old school static to latest digital but the change is penetrating the India’s growing market slowly and steadily. Outdoor advertising remain an important media mix when designing an impactful ad campaign. Currently, Indian OOH advertising market is worth more than INR 3000 crore in India.

Unmatched benefits of outside advertising:

• Impactful mass reach
• Higher visibility
• An interruptive medium of advertising
• Brands that enjoys outdoor advertising are perceived as premium brands by the audience.
• Enhance the general impact of an ad campaign that include other mediums like television, radio, print and internet.
• Outdoor advertising at strategic locations capture the eye of segmented audience.
• The arrival of digital hoardings, digital screens and digital billboards; the digital outdoor advertising has become more interactive, customizable and straightforward to watch.
• Captures audience's attention due to the dimensions, creativity and bright colors of outside advertisements.
Ample options to choose from!

 

Outdoor adverting are often implemented through various creative mediums such as:

 

• Hoardings
• Billboards
• Bus shelter advertising
• Pole kiosk advertising
• Exhibitions and events
• Railway platform advertising
• Transit advertising

• Metro pillar advertising

• Banners
• Posters

Outdoor advertising has been a reliable and powerful advertising medium for sectors like:

• Telecom
• Banking and Financial Institutions

• Real Estate Industry
• E-commerce
• Media and Entertainment sector
• industry

 

Impact of OOH (out-of-home)/ outdoor media:

• Visual engagement: Approximately 7 out of 10 individuals view the outdoor message and 46% frequently check out the billboards and hoarding messages once they travel by it. The rationale is that the visual attractiveness of the advertisement.
• Budget / Pocket friendly: Almost all Outdoor ads mediums are light on pocket when compared to various other media. TV commercials, high end magazines, print and radio ads cost quite OOH advertising.
• Influences viewer's action: Consistent with the reports, 3 in 10 people visit the brand store after viewing the hoardings or billboards. The OOH ad acts as a direct trigger especially for restaurants, shopping stores, entertainment and films.
• Prompts online traffic: Around 1 in 4 viewers tend to go to the web site of the brand advertised after viewing the outdoor ad.

What type of audience do the brands capture through outdoor advertising?

Outdoor publicity catches the eye of all types of individuals from all walks of life. Brands popularly known among people and advertisements with out of the box designs have the capacity to imbibe the flamboyant of a person whoever happens to return in close proximity to the advertising space be it a student or an employee or maybe an affluent businessperson. An OOH ad campaign, therefore, can influence people from all socio-economic backgrounds and professions and thus gives you the chance to try to to an all-inclusive branding campaign to inaugurate more buyers of your product or service. Quirky and artistic billboards and hoardings advertising go an extended way in not just relaying the message of the brand/ brands involved but also become the middle of attraction of individuals as they juice up the empty spaces on the roads or on the nearby spaces round the most congested and visited places during a city or a town. Hence, a plethora of outdoor advertising agencies are engaging themselves in greater numbers every day to enamor their target audiences with the broader aspects of outside publicity like hoardings, billboards, car ads and what not.

What makes outdoor advertising so effective?

Out of home Advertising (OOH) is one among the oldest sorts of advertising and it's still considered to be the foremost effective branding initiative by the marketing giants. Even to the present day, outdoor advertising is that the undisputed king of the advertising world in India thanks to its relevance and its tendency to realize more interested buyers every day. Of the myriad reasons OOH medium is effective, a couple of them are listed below:

• A 24*7 advertising option with the choice of both print and digital media alternatives.

• Outdoor OOH advertising gives you the benefit of brand and product promotion without the pain to reach a stipulated target of individuals through its unregulated / interactive approach.

• The impact of outside advertising is highly impressive. Research shows that 82% people are enamored by all kinds of out of home advertising (OOH) and thus, brands and companies mainly bank on this type of OOH advertising to announce their arrival within the market. The standalone visibility of the brand, the larger than life formula approach, strong marketing and client promotional activities make outdoor and transit advertising a highly impactful and effective source of data of your brand among people, cutting through the middle of the opposite brands.

• The value effectiveness of outside advertising is unparalleled. OOH advertising promises one among the most important ROIs within the advertising sector, second only to television. Evidently, the greater is that the efforts and therefore the investment placed on outdoor advertising, the greater is that the efficiency exhibited by OOH.

• The time spent by individuals stuck in traffic is increasing with every passing day and hence the probabilities of paying longer round the advertisements also are increasing leading to greater brand exposure.

• OOH advertising is understood to spice up the brand value and therefore the image and hence more and more advertising companies are counting on outdoor advertising because it may be a sure shot procedure to enhance the ROI of the brand.

• Since the onlookers are mainly targeting reaching their destination while on the commute and are in their highest receptivity thanks to lesser distractions, the brand / company image and therefore the message makes its way in to the subconscious of the onlookers. This leads to higher resonance of the brand within the minds of individuals and better recall value of the brand, generating more sales.

• There's no other advertising medium which is as engaging as an out of home ad campaign. With the proper image and therefore the right message of the brand, you'll ensure greater customer interaction and loyalty for the brand.

• Outdoor OOH advertising ensures a sustained and a protracted awareness with the capacity of boosting the reach of the brand as OOH adds the factor of greater receptivity and recognition through outdoor advertising, thus making the opposite advertising options like radio, television and therefore the online platforms a hit too.

• Lastly, location based outdoor branding and advertising is certain to inaugurate more people in close proximity of the brand. It's been noticed that quite 50% of the buyers enjoys compulsive buying with but 13% coming to the retails outlets with a group list of products and makes to get . Thus, outdoor advertising gives you an excellent scope of swaying people towards your brand because the ratio of viewers of the advertisement of your brand which of individuals ultimately ending up buying the merchandise stands at 11:9.